National Geographic commercial: IF

Schitterende commercial én vooral copy voor de National Geographic Brand Campaign, Live Curious, gemaakt door creative director Patrizio Marini.

Hieronder de tekst.

If you are, you breath.
If you breath, you talk.
If you talk, you ask.
If you ask, you think.
If you think, you search.
If you search, you experience.
If you experience, you learn.
If you learn, you grow.
If you grow, you wish.
If you wish, you find.
If you find, you doubt.
If you doubt, you question.
If you question, you understand.
If you understand, you know.
If you know, you want to know more…
And if you want to know more, you are alive…